About a year ago I used my friend Carly’s business as a model for a logo design workshop I was teaching. That logo eventually morphed into a real logo redesign for her business and I’m pleased how it turned out.
Intricately Cut Penny Earrings
Working on her logo reminded me of why I love the design process. Every decision matters. Adding and substracting elements, and experimenting with type is why I enjoy my work. The process is very similar to working on a equation or piecing a puzzle together.
The first logo I designed for Mountain Light Jewelry was a more literal concept.
The logo turned out to be very close to what she originally imagined for, but I couldn’t shake my feelings about it. It felt like it was for another business that is more rigid or traditional. Too words that don’t quite capture Carly or her work.
And the redesign was born. I first heard of mandalas shortly after moving to Floyd. You can’t live here without knowing what an mandala is. My vision for Carly was something more earthy and clean. A logo that would translate well with her style. We worked together on a few drafts until we came to our final draft.
The final logo:
She’s started packaging her jewelry using her new logo and I think it looks fantastic! Click Here For The Mountain Light Jewelry Etsy Shop
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